Overview
Focuses on digital marketing strategies and e-commerce store management.
Curriculum
| Course Code | Course Name | Credits | Type |
|---|---|---|---|
| MKT101 | Principles of Marketing | 3 credits | Required |
| BUS101 | Principles of Business Administration | 3 credits | Required |
| ECO101 | Principles of Economics | 3 credits | Required |
| MKT210 | Digital Marketing | 3 credits | Required |
| MKT220 | Consumer Behavior | 3 credits | Required |
| ECM230 | E-Commerce Fundamentals | 3 credits | Required |
| MKT310 | Social Media Marketing | 3 credits | Required |
| MKT320 | Digital Marketing Analytics | 3 credits | Required |
| ECM340 | E-Commerce Strategy | 3 credits | Required |
| BUS401 | Marketing Capstone Project | 3 credits | Required |
Career Paths
Software Developer
Data Analyst
Information Security
Cloud Engineering
Artificial Intelligence
Project Management
Admission Requirements
- High school certificate with a minimum grade of 70%
- Pass the General Aptitude Test
- English proficiency (IELTS 5.5 or equivalent)
- Pass the personal interview
- Personal photos and qualification documents
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